Wyzoo | Data Quality, Decision Engineering and Intelligence

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Engagement
Approach

Data Quality, Decision Engineering
and Intelligence

Decisioning level
01:

You get a data, analytics and technology assessment to improve your data collection, data quality, data sourcing and decision making environment. Your annual marketing activities are documented in a decision tree.

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Decisioning level
02:

You get all of level 1, plus data cleansing, organization and aggregation and system of record environment implementation if needed. Then we analytically model decisions to improve marketing results through segmentation, insight and optimization.

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Decisioning level
03:

We monitor results and continuously update our models to drive your organization to best in industry return on marketing investment.

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How:

People, Process and
Technology

INPUT

    Your marketing decisions to be made and your goals and objectives defined
    Marketing and customer response data (first party)
    Technology investments
    Data investments

PROCESS

    Our smart people help your smart people
    Our process helps with yours
    Our technology helps yours

OUTPUT

    Annual customers acquired
    Overall revenue, cost and net scenarios
    Ongoing decision optimization strategies
    Improved marketing performance!