Data Quality, Decision Engineering
You get a data, analytics and technology assessment to improve your data collection, data quality, data sourcing and decision making environment. Your annual marketing activities are documented in a decision tree.
You get all of level 1, plus data cleansing, organization and aggregation and system of record environment implementation if needed. Then we analytically model decisions to improve marketing results through segmentation, insight and optimization.
We monitor results and continuously update our models to drive your organization to best in industry return on marketing investment.