Domo pitches itself as the “operating system for your business.” It is a fully cloud-based Business Intelligence tool which is designed to provide a central place for viewing and monitoring business data regardless of its point of origin.
This BI tool is designed from the perspective that visualizing a company’s data is important, but also difficult if it is scattered in a multitude of different locations. Domo provides a centralized place for tying together information from cloud-based, online, and offline sources into a central platform where information can easily be viewed and analyzed for business purposes.
Domo has hundreds of different connectors and extensions which make it possible to perform the extraction part of ETL functions on multiple datasets with a minimum level of technical know-how. It features the ability to simply choose one of many extensions to aggregate both structured (databases and spreadsheets) and unstructured data (social media platforms, CRM data, etc.) to a central platform enabling users to quickly manipulate, organize and display data, and share it with others, including those who use the platform, and those who do not.
It allows you to organize mini presentations in the form of “cards.” It contains a large set of built-in features which will automatically suggest visualizations of existing data. This data can easily be displayed in a variety of different charts, graphs, and tables for creating easy-to-understand representations of business data.
Domo also allows you to combine data sources automatically, or with some basic ETL tools, which enable those with some level of technical skill to be able to query them using SQL-like queries.
Domo contains a series of automated reporting features, which enable viewing in real-time on mobile platforms. It comes with a series of automated alerts which can be triggered based on set specifications based on changes to data. Data can be exported to be emailed or published to the web even if people do not have access to the application.
Domo consists of 7 different products which are designed to be treated as a whole:
Connect – For loading in data, whether cloud-based or housed on premise
Adrenaline – This is their intelligent data warehouse, which is designed to be used for custom calculations
Fusion – This is essentially the ETL tool which will cleanse, combine, and prepare data for use without needing outside applications
Explorer – This is a tool for managing information about the internal workings of a business, including organization charts, interested parties, etc.
Buzz – These are built-in collaboration tools which include chat, sharing, and annotations regarding data visualizations.
Mr Roboto – This is the built-in Machine Learning tool, designed for tracking trends, anomalies creation, correlation, optimization, and to provide alerts, data consumption patterns, trending focus points and more.
App store – Includes apps, dashboards, connectors, algorithms, and solutions.