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Direct Marketing Technology

Best Free Open Source and Commercial Software

Wyzoo experts have reviewed a wide range of free open source and commercial software for direct marketers. Which is best for you? Get in touch and we will provide our well researched recommendation. Contact Us.

Data ETL & Data Wrangling

FREE
Open Source

KNIME Analytics Platform

KNIME Analytics Platform is a powerful free open source data mining tool which enables data scientists to create independent applications and services through a drag and drop interface. It can serve well as a business intelligence resource, which can be used for business intelligence and data analytics.

Data ETL & Data Wrangling

Commercial

Alteryx

Alteryx is the only quick-to-implement end-to-end data analytics platform for your organization that allows data scientists and analysts alike to solve business problems faster than you ever thought possible.

Data ETL & Data Wrangling

Limited Open Source

Talend Open Studio

Talend Open Studio is part of a suite of ETL (Extract, Transform, and Load) tools designed for enabling one to extract diverse datasets, normalize, and transform them into a consistent format which can be loaded into a number of third party databases and applications.

Data ETL & Data Wrangling

FREE
Open Source

HPCC Systems

The HPCC Systems platform is a set of easy-to-use software features, enabling developers and data scientists to process and analyze data at any scale.

Data Ingestion and Pipeline Management

FREE
Open Source

Dremio

Dremio is particularly useful for how it captures your data lineage. Data lineage is the record of the life cycle of data which includes data origin, data loading, data aggregation, data transformation, etc. The vision of Dremio is to make data engineers more productive while making data consumers more self-sufficient.

Data Ingestion and Pipeline Management

FREE
Open Source

WSO2 Analytic and Stream Processor

The WSO2 Stream Processor and Analytics Server is a is a cloud-based ingestion and processing system. It is designed to capture, process and analyze big data in real time.

Data Ingestion and Pipeline Management

FREE
Open Source

Pentaho

By tightly coupling data integration with business analytics, Pentaho empowers users to integrate, blend and analyze their data. Pentaho`s open source heritage drives continuous innovation.

Data Quality

FREE
Open Source

Talend Data Preparation Free Desktop

Talend Data Preparation Free Desktop is a segment of Talend’s free open source ETL software. While, unlike Talend Open Studio, it is not a complete ETL tool, it provides some useful tools which can assist with the data preparation process.

Artificial Intelligence/ Modeling/ Segmentation

Limited Open Source

H2O

H2O.ai is the creator of the leading open source machine learning and artificial intelligence platform trusted by hundreds of thousands of data scientists driving value in over 18,000 enterprises globally. Our vision is to democratize intelligence for everyone with our award winning “AI to do AI” data science platforms.

Artificial Intelligence/ Modeling/ Segmentation

Commercial

Auger

Auger.AI offers the industry most accurate Automated Machine Learning. It intelligently traverses the infinite space of algorithm / hyperparameter combinations to find the best possible predictive models faster.

Artificial Intelligence/ Modeling/ Segmentation

Commercial

Data Robot

DataRobot provides the ideal combination of automated machine learning, comprehensive training, and professional services to make your vision real. Our people work with your people, at all levels. Our methods help you find ways to put AI to work.

Customer Data Platform

FREE
Open Source

Pimcore Customer Data Platform

The Pimcore Open Source Customer Data Platform (CDP) enables you to store and manage master data records of your customers. It offers impressive features for customer data management, segmentation, personalization, and marketing automation.

Campaign Automation and Management

FREE
Open Source

Mautic Marketing Automation

It simplifies marketing automation for everyone on your team, eliminating the need for dedicated, certified staff to execute your campaigns. As a result your team will be able to launch campaigns in minutes, not days, leaving more time to focus on the important milestones for reaching your goals.

EMarketing Platform

FREE
Open Source

Matomo

Matomo is an all-in-one premium web analytics platform designed to give you the most conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with Matomo’s Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Customer Data Platform

FREE
Open Source

Unomi

Apache Unomi™ is a Java Open Source customer data platform, a Java server designed to manage customers, leads and visitors data and help personalize customers experiences while also offering features to respect visitor privacy rules (such as GDPR)

ECommerce Platform

FREE
Open Source

Pimcore Digital Commerce Platform

Pimcore is an Open Source enterprise application for outstanding B2B and B2C eCommerce customer experiences. Solve the challenges of omni-channel retail and complex digital transformation processes by creating highly personalized eCommerce platforms with exceptional scalability.

Campaign Planning and Budgeting

Commercial

Allocadia

Today’s marketers have two jobs: Do Marketing, which is all about executing on planned programs and activities, and Run Marketing, which is the operational aspects of creating a high performing marketing organization.

Data Visualization

Commercial

Tableau

With Tableau they are finding opportunities in their business that they have never seen before. Learn more about how organizations like yours are using our platform to drive their business forward.

Customer Relationship Management

FREE
Open Source

CIVI

CiviCRM is an open source CRM built by a community of contributors and supporters, and coordinated by the Core Team. CiviCRM is web-based software used by a diverse range of organisations, particularly not-for-profit organizations (nonprofits and civic sector organizations). CiviCRM offers a complete feature set out of the box and can integrate with your website.

Customer Relationship Management

Commercial

Salesforce

Salesforce integrates all your teams and technologies around one CRM platform so that every employee can interact with your customers like a single company, not a series of different, disconnected departments.

Customer Relationship Management

FREE
Open Source

SuiteCRM

As powerful as Salesforce and Dynamics with greater technology independence, flexibility and no license fees. Full CRM solution for sales, customer service and marketing. Over 4 million users.

Social Media Management

FREE
Open Source

Socioboard Core

Socioboard Core is an open source social media management, analytics and reporting platform. It supports nine top social media networks. Monitor and manage multiple social media accounts and generate useful reports.

Open Source = Free Software License
Hybrid = Free Limited Functionality with full functionality available as commercial version
Commercial = Fee based Software License

Many direct marketers prefer free open source tools and platforms. Open source tools have no licensing costs.
They can be highly customized and are often more secure and stable than proprietary software because an extensive community of developers develop modifications, improvements, fixes and new features.

We are experts in:

Open source and commercial direct marketing automation technologies.
We work in any environment, but are expert in cloud based deployments on Amazon Web Services, Microsoft Azure or Google Marketing Cloud.