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Solutions

Top Techniques to Rev Up Your Marketing Performance

Profile Your Best Customers

Profile Your Best Customers

Solution: Customer Profile

Learn exactly what your best buyer persona looks like. Get recommendation for audience selections for Direct Mail, Facebook, Google or Digital ad campaigns. Determine the demographic profile of your best audience, including age, affluence, home ownership, and dozens of other data points.

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Acquire Profitable New Customers

Acquire Profitable New Customers

Solution: Prospect Segmentation

Using Artificial Intelligence, your past responders and customers are analyzed for patterns that are then applied to potential new customer lists to determine who will buy at what order value, boosting campaign results by up to 350%. You will also know who will not buy, saving you up to 40% on cost to acquire customers.

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Build Single Customer View

Build Single Customer View

Solution: Golden Record

Using Artificial Intelligence, match and consolidate all records from all sources such as CRM, Finance, and ECommerce platforms. Identify duplicates, merge data and develop the highest quality record that represents an individual customer. Use consolidated profile to deliver most responsive marketing messages to individuals.

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Win Back Lost Customers

Win Back Lost Customers

Solution: Lapsed Reactivation Identification

Using Artificial Intelligence, your inactive customers are analyzed to segment and select those you can profitably message to buy again. It is 600% to 700% more profitable to win back past customers than to acquire new customers according to CustomerSure.

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Tune Your Data For Peak Performance

Tune Your Data For Peak Performance

Solution: Data Quality & Data Cleansing

We have all heard the expression “Garbage In, Garbage Out”. Research shows a 15-20% revenue increase from marketing initiatives is common for companies emphasizing the importance of quality data. Modern AI tools are excellent for data cleansing, even adding missing information.

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Optimize Personalized Customer Journeys

Optimize Personalized Customer Journeys

Solution: Customer Data Platform

Eliminate data silos. Collect real time data directly from your customers, site visitors, social media followers, and subscribers. Use artificial intelligence to deliver the right message to the right person through the right channel at the right time. CDP users outperform their competition not using a CDP by an average of 24%.

Form Better & Faster Marketing Decisions

Form Better & Faster Marketing Decisions

Solution: Business Intelligence

Create informative visualizations of your data to share with clients and executives. Build reports and dashboards to compare and analyze campaign, creative and audience performance. Gain insight on which marketing channels to allocate spending and where to reduce investment.

Capture Actionable Data From Anywhere

Capture Actionable Data From Anywhere

Solution: Data Ingestion & Transformation

Valuable data resides in various “systems of record” such as CRM software, transaction files, ECommerce platforms and even in spreadsheets. Build automated streaming or semi-automated data extraction, transformation and loading (ETL) pipelines to give you immediate access to analytics.

Build Lowest Cost Marketing Technology Stack

Build Lowest Cost Marketing Technology Stack

Solution: Technology Implementation

Free open source software is gaining maturity. Free or low cost tools such as data wrangling, analytics, customer data platforms, marketing automation and artificial intelligence can be integrated. Take command of your marketing environment to improve insights and control over your campaigns.

Gain 360⁰ View of Your Customers

Gain 360⁰ View of Your Customers

Solution: Data Enrichment

Selection and segmentation tools such as artificial intelligence perform better with more relevant data points (features) added to your customer and prospect data. Use top performing record matching technology to connect your data with the most comprehensive third party databases.

Predict Customer or Prospect Behavior

Predict Customer or Prospect Behavior

Solution: Predictive Analytics

Use machine learning to predict average order value, products purchased, annual revenue, lifetime value, and risk of churn. Identify best performing messaging for each audience segment. Select top performing marketing channel for every recipient.