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Inbound Marketing Manager

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  • Wyzoo Solver
  • Odessa, Ukraine

We are looking for data-driven inbound marketer to own the majority of the marketing funnel and position Wyzoo as an authority for direct marketing operations.

Job Description

We are looking for data-driven inbound marketer to own the majority of the marketing funnel and position Wyzoo as an authority for direct marketing operations. You will be in charge of audience identification, converting those audiences into new leads and nurturing those leads to close into customers (which sales leadership will help you accomplish) by developing an inbound marketing strategy that utilizes many forms of pull marketing – educational marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.

Wyzoo endeavors to employ an educational marketing strategy that involves the creation of high quality educational materials and giving it away in order to connect with and nurture a loyal audience that will trust Wyzoo and seek our counsel with regard to technology stack tools tied to the delivery of direct marketing services.

Your role will focus on:

  • Creating educational materials our target audience wants;
  • Sharing educational materials on the channels they use;
  • Measuring the results of educational marketing activities.

Success will come from working collaborativelyinternal and external stakeholders, pushing yourself to work hard to become a true subject matter expert in developing and managing the marketing funnel.

High-level measures of success:

  • Audience Identification and Qualification;
  • Management of the Marketing Funnel;
  • Lead Generation, Outreach and Nurturing;
  • Lead Management;
  • Thought Leadership & Market Education;
  • Brand Awareness
  • Individual contribution; facilitation of assigned tasks.

Main Responsibilities

  • Build and manage a rich educational marketing calendar that attracts a qualified audience to our brand (including blog posts, whitepapers, ebooks, reports, webinars, seminars, infographics, etc.).
  • Grow new marketing-qualified leads.
  • Optimize our marketing automation and lead nurturing processes through various channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Management of all marketing resources including freelancers, designers, writers, and other agency personnel.
  • Record & maintain all activity in our marketing CRM system.
  • Audience Identification and Qualification
  •  Educational Marketing Management
  •  Social Media/Community Management
  •  SEO
  •  Paid Marketing

Main Requirements

  • BA/BS or equivalent working experience.
  • English proficiency; effective written and verbal communication skills.
  • Project management skills to manage editorialand corporate and campaign deadlines.
  • Content marketing skills; ability to create, publish and distribute educational materials online, for a targeted audience.
  • Editorial mindset that seeks to understand what audiences consume and how to create it.
  • Ability to communicate complex analyses and concepts to non-technical audiences; distill technical approaches to “easy to understand” messaging.
  • Deep digital marketing knowledge; SEO understanding, content categorization and structure, content development, distribution and measurement.
  • Ability to analyze and present educational material and social performance.
  • Fluency in web analytics tools (Adobe Omniture, Google Analytics, Google Ads/Adwords), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.).
  • Analytical experience; ability to analyze and present performance metrics and analyses.
  • Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, G Suite, etc.).
  • Use and understanding of CRM systems (Hubspot, Salesforce, etc.).
  • Strong persuasion and presentation skills.
  • Ability to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.

 

Competencies

  1. Creativity
  2. Communication
  3. Tech Savvy
  4. Results Driven
  5. Project Management
  6. Analytical Skills
  7. Financial Management

Supervisory Responsibility

You will initially serve as an individual contributor, building and managing a team of contracted resources (freelancer network). Management and team building responsibilities as opportunities warrant.

Interested candidates are welcome to send their resume to JoinTheCrew@Wyzoo.com for immediate consideration.