As a marketer, typically you want to know something about your target market before launching a large and possibly expensive campaign.
Wyzoo's free tool generates descriptive analytics to provide a comprehensive profile of your customer or responder list. The free report of more than 40 pages will tell you about their demographics and what their preferences are. It will enable you to identify which characteristics are relevant to pinpoint your target market, and equally important, eliminate factors which might cause you to waste money or reduce your ROI.
You've accumulated a customer or responder list. It might be only a few hundred entries, or it might be 500,000. It could be all that you have is a list of names and addresses. There is likely a lot about your potential customers that you do not know. This information is vital if you want to launch a successful advertising campaign.
Your data enriching and for each media selection you have chosen, compared against our database of over 240 million U.S. consumers.
This database contains some basic information about the following:
MPI is a weighting of the importance of a market factor using the following formula:
A score of 100 being neutral, the higher the number, the more relevant a segment is for your market. If a segment has a very low number, such as 20-30, it is considered to be negative, and should very likely be excluded from your marketing activities.