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Salesforce Marketing Cloud Developers

What is a SMC Developer?

Skills That Set Them Apart

The Educational Foundation That Sets the Stage

Basic web development skills are always great to have – they translate well to a variety of positions – but Salesforce Marketing Cloud Developers who know CSS and HTML can create and modify their own email designs and other electronic communications.

HTML

HTML (Hyper Text Markup Language) gives the online page its overall structure

CSS

CSS (Cascading Style Sheets) lets Salesforce Marketing Cloud Developers control the layout of multiple web pages at once – this is especially helpful when branding a campaign and creating a consistent design

Specialized Training

Salesforce Marketing Cloud Developers typically pursue a line of recommended courses and training to enhance their skills. This is where they learn how to use Salesforce Marketing Cloud Email app tools so that they can execute personalized email campaigns that are specifically designed to improve responses and convert customer interest into sales.

Salesforce Marketing Cloud Email Specialist

Salesforce Email Specialist credential is the prerequisite for an aspiring Marketing Cloud Developer. This certification helps reinforce email marketing best practices

And provides a foundation in understanding how message design, subscriber and data management, inbox delivery and external integrations can affect customer responses and reactions.

Salesforce Marketing Cloud Consultant

The Salesforce Marketing Cloud Consultant credential demonstrates that you know how to set up and implement Salesforce Marketing Cloud email application tools.

The certification states that you’re able to create, scale, personalize and deploy targeted email campaigns that are designed specifically for your audience

SQL

Although Salesforce Marketing Cloud Developers are not required to program, knowing how to write SQL (structured query language) queries can come in handy.

Salesforce Marketing Cloud Developers may use it when making data-driven decisions in order to optimize customer solutions, or troubleshooting and solving platform issues that may occur when determining the relationship between email and data interactions.

CSS and HTML

Basic web development skills are always great to have – they translate well to a variety of positions – but Salesforce Marketing Cloud Developers who know CSS and HTML can create and modify their own email designs and other electronic communications.

CSS (Cascading Style Sheets) lets Salesforce Marketing Cloud Developers control the layout of multiple web pages at once – this is especially helpful when branding a campaign and creating a consistent design. HTML (Hyper Text Markup Language) gives the online page its overall structure

Typical Salesforce Marketing Cloud Developer Compensation

What does it take to keep a Salesforce Marketing Cloud Developer on board? Take a look at what the experts have to say:

What to Expect from a Wyzoo Salesforce Marketing Cloud Developer

Wyzoo Salesforce Marketing Cloud Developers manage your personalized messaging, landing pages, advanced data segmentation and reporting to help you make the most of your data.

They’re your team of experts who are responsible for:

  • Incorporating different tools such as content management, audience segmentation, automation, tracking and analytics
  • Configuring account setup and administration
  • Defining and executing email-data interactions
  • Making data-driven decisions to optimize customer solutions
  • Troubleshooting and solving platform issues

Wyzoo’s Salesforce Marketing Cloud Developers build custom workflows within Salesforce to maximize your returns on customer data, helping you understand the trends of your buyers and potential customers more readily.