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Helping Marketers Get a Little Wiser

How We Chose a Tool for Data Ingestion. Part 2

How We Chose a Tool for Data Ingestion. Part 2

This is the second article in a series on how we chose a data ingestion tool for the construction of WyzProfile, our powerful user-friendly tool for business intelligence for direct marketing organizations. The first article focused on Amazon Redshift, DataBricks, and Talend. This article will use the same criteria, and report on how we experienced three different tools.

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How We Chose a Tool for Data Ingestion

How We Chose a Tool for Data Ingestion

At Wyzoo, we have worked hard to create a state-of-the-art, user-friendly tool which combines artificial intelligence and human intelligence to create better market intelligence for consumer marketers. Creating this tool has involved quite a bit of research and analysis to be able to identify the best available resources which will help us best handle existing data, transform it, and mine it for real information that you can use for your business.

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5 Models for Engaging Top Marketing Analytics Talent

5 Models for Engaging Top Marketing Analytics Talent

You probably know that AI and ML are real trends in modern marketing. So, you’ve decided you should explore the potential benefits of applying advanced analytical methods to your marketing data. How do you take the first step? For many companies, the lowest risk approach is to use outside help. There are lots of models for engaging with an outside firm or individual. In this article, we’ll describe the five most common and you can decide what’s best for your business.

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ETL Tool Comparison:  KNIME vs Alteryx

ETL Tool Comparison: KNIME vs Alteryx

Many companies have customer lists or potential clients stored in a spreadsheet or database. Information exists within them but finding it or making sense of it can be a difficult process. ETL tools enable loading data from multiple data sources, combine and transform them into a standard format. In this article we’re looking at two tools side by side: KNIME, a powerful free open source tool, and Alteryx, a commercially licensed product.

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CRISPy data mining in marketing organizations

CRISPy data mining in marketing organizations

The availability of data is changing the shape and direction of many business operations. While many businesses have a good deal of data gathered about their target markets, they often do not have the ability to interpret it in a way to best optimize their customer contact and direct marketing campaigns. To help these companies get the most from their data, data scientists have developed some reliable procedures for helping to navigate these vast seas of information.

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