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5 Leading Enrichment Datasets - How Do They Compare?

Learn how we examined the top datasets to enrich our target audience data in order to improve direct mail response rates. Using machine learning algorithms, we combine our original data with these new datasets to identify customer behavior patterns, giving us a much richer picture of our targets.

How We Chose a Tool for Data Ingestion

At Wyzoo, we have worked hard to create a state-of-the-art, user-friendly tool which combines artificial intelligence and human intelligence to create better market intelligence fo...
How We Chose a Tool...

Choosing the Right Tools for Data Ingestion, Part 2

This is the second article in a series on how we chose a data ingestion tool for the construction of WyzProfile, our powerful user-friendly tool for business intelligence for direc...
Choosing the Right T...

5 Models for Engaging Top Marketing Analytics Talent

You probably know that AI and ML are real trends in modern marketing. So, you’ve decided you should explore the potential benefits of applying advanced analytical methods to your m...
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ETL Tool Comparison: KNIME vs Alteryx

ETL (Extract, Transform, and Load) tools provide a mission critical function for marketing organizations and their agencies. Many companies have customer lists or potential clients...
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